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Forget the Milk Tray man, forget cheesy models wearing rollnecks outdoors to signal wholesome, mail-order family life.
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You know the guy: the one that looks like he just stepped out from doing his test shots with a cheesy modeling agency, the one who gives The Look to every hot girl that walks by.
Also gone are the cheesy business models that consumed so much cheap venture capital.
Now you have this commercialized beauty, you have these cheesy-assed models like the ones who live in that building".
"We didn't want to slap on some cheesy social model," says McDevitt.
Even the celebrated covers of the first five albums, with their lingerie-clad models, look cheesy and chauvinist these days (apart from the still-edgy sleeve of For Your Pleasure, a perversely stylised shot of Amanda Lear walking a panther).
"These particular models look really cheesy, but they come from a wonderful tradition of solid manufacturing like KitchenAid or Maglite".
Rob is taken to see the miniature model for a cheesy sci-fi movie in the works, and guess what the battle station and spaceship are called?
The rest of the show is an odd mix, with lots of model motorcycles, some beautifully made, others cheesy.
Gone is the old white remote, the one that was the exact size and shape of the little cookies that come with coffee in certain cheesy hotels, replaced by the hefty new aluminum model that comes with the AppleTV.
Instead of the cheesy soft-porn style of most underwear advertising, they show pictures of models in their smalls – no airbrushing, all races, beautiful lumps and all – that feel subversively intimate and real.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com