It was crude, but it firmly established his image as a cheeky, up-for-it lad.
Years ago, looking to expand, the Tate showed little interest in the cheeky up-and-comers Mr. Saatchi was endorsing.
Younger women, who once adopted the dress as a cheeky send up of mid-20th century feminine stereotypes, are now dispensing with such ironies and acknowledging the frankly sensual appeal of the dress.
If you want to compliment his body, get chatting first and give him a cheeky look up and down then softly brush his arm and say "nice arms" and walk away, he will be astonished and left open mouthed waiting for more!
"Stinky Cheese," a cheeky send-up of familiar fairy tales, followed three years later and was named a Caldecott Honor Book.
Paul McCartney: Back in the World BBC1, 11.40pm (676071) In which Macca answers the question "Paul, how would you like to make a fat roll of cash?" with his characteristic cheeky thumbs-up.
A mink dress with tulip-shaped skirt (a cheeky follow-up to spring's humorous fur pumps and fur-lined Birkenstock-like sandals, no doubt).
The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm consumers into buying more.
Pumps with grosgrain ribbon ankle ties, and flat kiltie loafers, Cheeky, glammed-up versions of plastic grocery bags in what looked like shiny leather or satin, which were some of the best accessories so far this season.
The outrageously catchy melodies in cute, poorly-pronounced, ungrammatical English possess a uniquely cheeky camped-up freshness: Max Him's "Lady Fantasy", Miko Mission's "How Old Are You?" and Baby's Gang's "Happy Song" are highlights.
What do these quirky, cheeky elements add up to?
