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In devising cheaper voice services on the Internet, it is competing with the telephone companies.
Cheaper voice calls are all very well, but they are hardly the vehicle through which the networks are likely to claw back the billions of pounds they invested in 3G networks in the first place.
That suggests cheaper voice plans.
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There only appears to be one aspect of 3G that really does chime with consumers and ironically that is low-tech cheap voice calls.
But take-up of data services fell far short of expectations, and 3G's real value proved to be much less exciting: an ability to cut operating costs and provide lots of cheap voice capacity.
"Making money on really cheap voice is another issue".
Although the primary purpose of the infrastructure is to make cheap voice calls, users can also exploit the IP-based architecture to access the Internet.
He'll continue cutting, confident his singular focus on running the cheapest voice network will keep his costs well below those of the rest of the industry.
Until a killer app comes along, good old cheap voice service will still be the most popular use for a cell phone.
The play now for providers of these services is to use that same framework of cheap voice and data and apply it to any device that might need it, be it a vehicle or your new home alarm or a machine at a factory.
"Here's how the total cost breaks down, assuming you choose the cheapest voice and data options and stick with AT&T for two years," writes Technologizer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com