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For years PBMs have tested ways to urge consumers to buy cheaper, effective drugs.
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For diarrhoea, Oral Rehydration Solution (ORS) is a simple, cheap, effective, and readily available cure.
A cheap, effective cholera vaccine is available, but there are currently fewer than 400,000 doses worldwide.
However, we support the proposal for cheap, effective arbitration, which would help victims get swift redress to their complaints.
Instead, injectables are vigorously promoted in Africa because they are viewed as a cheap, effective way to reduce population growth.
But the opportunity generating most excitement now is the use of gum as a cheap, effective delivery mechanism for medicine.
In a pattern you might recognize from the rest of life, the technological methods are exciting, expensive, and iffy, while the psychological methods are cheap, effective, and underappreciated.
Yet they are also a cheap, effective way of blunting climate change that could potentially be replicated thousands of times over, from Wyoming to Siberia, energy experts say.
But the drugs used to treat it are cheap, effective and relatively easy to administer.Spotting cancer cases earlier would help, too.
Quick, easy, cheap, effective, rugged and safe.
They're cheap, effective, and easy to use.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com