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Amazon, with its cheap pricing model, will ultimately drive everyone else out of business.
Ms. Shell's intangibles are different; she argues that moral accountability and responsibility are often sacrificed for the sake of cheap pricing.
The heavy advertising and cheap pricing of the product sends a message that it is OK to drink and in large amounts.
One by one the panel explain that an absolute must of fried chicken is cheap pricing: that "it's a bargain"; that "you can get a meal for one pound"; that you get "loads for almost no money".
Germany, another country with a great football heritage, has taken the admirable step of keeping football open to all areas of society with cheap pricing but that then limits expenditure.
"We're determined to position our brand well in the United States, not just win market share through cheap pricing," said Angela Hirato, export director at São Paulo Alpargatas, which makes the colorful thong that started out as a surf sandal but is now worn by Brazilians of all walks of life, from the country's president to domestic help.
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Thankfully, the cheap prices are real.
"Their cheap prices encourage more travel".
Both times are cheap: prices fall.
"First the artists come and sniff out the cheap prices.
"I understand everyone wants big space at a cheap price.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com