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Cheap distribution and global reach allow sites to serve thinly-spread audiences.
But it also wants to establish itself as a cheap distribution channel for promotional material, such as movie trailers.
Now TV, part of the Murdoch empire, provides a cheap distribution network via local internet service providers.
If the remedy is a public good, as is the case in fighting a communicable disease, the value of widespread treatment will make cheap distribution a good idea.
Enders said the Vice business model – producing "alternative" content without the huge overheads of the older media companies and using the global, cheap distribution network of the web – had created "enviable financial success".
For instance, easyJet, a successful British low-cost carrier, now sells 90% of its seats through its own site.Hotels are also discovering that the web can be a powerful and cheap distribution channel, and not just an online brochure.
Similar(48)
The most obvious gains come from cutting out shopfront costs and intermediaries, and from cheaper distribution.
The shift to bits promised more than just faster and cheaper distribution of the same old information and entertainment.
Although large retailers will own a lot of detailed information, many of the expensive assets they have built up may become obsolete especially as cheaper distribution channels such as the Internet gain ground.
For consumers, a cheaper distribution system can't come soon enough.
For one, broadcasters and publishers now have a far cheaper distribution system.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com