Nevertheless, the company may still be cursing its decision to promote cheap choices over more expensive ones because items on its "value menu" now account for around 20% of all sales, up from 12% last October.Analysts expect the fast-food industry to grow modestly this year.
Even Payless, a company known more for its cheap choices than fashion-forward sensibilities, recently introduced Abaeté for Payless, created by New York designer Laura Poretzky.
And an even cheaper choice is to take to the sea.
In Louisiana, for instance, the cheapest choice would be a Jeep Patriot Sport, while the most expensive would be a Mercedes-Benz S65 AMG sedan.
It suggested he was hard-working, might retain his value better over time, but mainly represented a sensible, cheaper choice for the economically minded auteur.
Like the Soave, it wasn't the cheapest choice, but with its classic dusty dried cherry flavors it might have been the best deal.
However, where you live will play a part, so while a duel-fuel tariff with a single supplier may be the cheapest choice in one area, in another, it may be prudent to have separate providers.
And, given a choice between a mundane, more expensive flight, or one on Ted, Song or JetBlue, complete with video screens and a fresh business approach, the cheaper choice seems far more attractive.
