The wastefulness encouraged by buying cheap and chasing the trends is obvious, but the hidden costs are even more galling.
St Tropez has just launched the Everyday bronzer to chase the trend of what they call a "no-tan tan", and a new brand, Xen-Tan, prides itself on its subtlety, also promising a gentler, more natural tan.
Do not try to chase the trends.
So many people try to chase the trends.
Moreover, women must negotiate the dynamic between style, propriety and functionality: brands, keen to appeal to female consumers chasing the athleisure trend, are most interested in the first.
Madonna, who turns 50 on Aug. 16, plans to remain on the stage for the next decade as part of a recent deal with the concert promotion company Live Nation, raising the specter of an aging audience grown exhausted of chasing the latest trend in conical bras, henna tattoos or cowboy hats.
The question of how to attract the fleeting attention of millennials has plagued marketers for years, and everyone's always chasing the latest trend.
Chasing the general trend of people spending more and more time on their phones, video ad network BrightRoll announces today their expansion into mobile video advertising, attempting to expand inventory and lower CPM costs.
As smartphones get smarter and more popular, accessory creators will need to keep chasing the latest trends.
