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"We're not chasing a market.
Newspapers are crazy, newspapers spend so much money chasing a market that is not really interested in them, young people, instead of nurturing the audience they've got, that is, 50 somethings.
Together, Farfetch and these others are hotly chasing a market that was estimated to be worth $307 billion in 2017 and projected to reach $446 billion by 2025.
What's so interesting about the company, aside from the giant market for debugging software that it's chasing – a market whose spend has been estimated in the hundreds of billions of dollars?
The new effort's focus on mobile isn't to be dismissed as incidental: Facebook is working to grow the mobile side of its business as quickly as possible, essentially chasing a market shift toward mobile usage of social properties and services that has caught some companies, Zynga most especially, in the crosswind.
By then, it is too late to make a good business decision because you are either chasing a market or furiously trying to cap your losses.
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"There is a lot of data out the next couple of days that people want to see before they chase a market at its highs," Mr. Kalivas said.
And, when so much money chases a market, that market becomes our consumer reality.
Those were wise moves on the part of Jasmin.com and Beauty.com, because they would have had to spend millions to build infrastructure and brands in order to chase a market that is really quite small.
Ever since it gave that sign to Wall Street, it seemed like Apple is primed to chase a market cap of $1 trillion with a next-generation smartphone to ignite new demand and a portfolio of products that lock people into using that smartphone.
"We ended up chasing a falling market," he said of their old house.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com