Ochoa, the international conglomerate, has taken over the L.P.G.A. Tour, charming sponsors and fans with her infectious enthusiasm and convincing everyone from the golfer she dethroned, Annika Sorenstam, to the defending Ginn Open champion, Brittany Lincicome, that she is the genuine article.
But it won't last forever, and this is one sport where athletes can extend a waning career by charming manufacturers, sponsors, the news media and fans.
Mr. Colbert's four-day "Operation Iraqi Stephen: Going Commando," sponsored by the U.S.O., was unexpectedly charming.
The new edition of Monopoly, sponsored by Bestman Games, the Lagos state government and two local banks, is being marketed as a charming holiday gift — and a welcome spotlight for one of Africa's fastest growing cities.
In addition to the charming incongruity of lush grass and lounge chairs amid the trafficky chaos of New York's streetscape, the event, which is sponsored by the Trust for Public Land, provoked animated discussions about land use.
Charming, charming, charming" by NPR.
MaxRoam, everyone's favorite roaming service run by a charming and personable Irishman, is sponsoring an A1 racecar and will probably be offering drunken "donut rides" to bloggers on the Emerald Isle.
Impetuous, charming and headstrong, a self-confessed "romantic" in search of fame and glory, Crowhurst persuaded a local caravan dealer and millionaire, Stanley Best, to sponsor his entry, and commissioned a Norfolk boatyard to build a trimaran.
