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There's also a charitable angle to all of this.
There's also a charitable angle, as Gftr says they could build in a function where any contributions to a group gift above the total required value would go towards a charity of the gift-giver or gift-receiver's choosing.
And if Amazon can entice a larger swath of people to love it because of this new charitable angle, the company won't be seeing hearts as much as it sees dollar signs.
And you can bet that Amazon is going to play up this charitable angle over time, a move that should only endear users to the process of buying their, well, everythings from the massive e-tailer.
There is also the charitable angle donating coats and brand jackets to a coat drive.
Similar(55)
The chain also encourages store managers to work all the charitable and marketing angles.
Joe Waters, whose blog, SelfishGiving.com, is about the competitive benefits of charitable efforts, or cause marketing, lauded the local angle of the program.
For charitable services.
Ferguson was less charitable.
Others were less charitable.
Others are less charitable.
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