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And when it comes to charging for things that were once free, the sky's the limit.
The airlines have also been cutting back on services and charging for things that were once free, like meals and pillows and blankets.
Such fees have helped the industry offset the effects of the recession, by charging for things like checking bags, selecting seats and even for travel during the holidays.
Other than the airport security challenges, however, the one major difference from 10 years ago is all the extra fees airlines have added to base fares, charging for things that used to be part of the ticket price.
Foxtons historically quoted all its prices ex-VAT; has kept fees ambiguous and unclear; and is charging for things such as check-out which is only really for the landlord's benefit".
Ralston also intends to add premium voice services, charging for things like international phone calls.
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"I posted it trying to get people to be aware of why Dining charges as much as it charges for things," he said.
The problem was that advertising revenue was insufficient to keep most sites running, and there was no standard way to charge for things on the Internet.
For someone like Mr. Marmor, who has to travel with at least two suitcases of merchandise, figuring out the price of flying is complicated by the extra fees almost all airlines charge for things like checked bags.
But the surveys show that more than half of customers understand why American has had to charge for things they used to expect free, a response Mr. Garton finds encouraging.
"I was charged for things that were just normal collaborations," he says.
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Justyna Jupowicz-Kozak
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