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Radio and TV shouldn't be ignored as channels for reaching the majority.
Even the channels for reaching readers are getting outsourced, as social platforms like Facebook become so effective at getting a message in front of people.
And what does it mean for media businesses relying on advertising revenue, the traditional channels for reaching this increasingly elusive audience?
The candidates appear well on their way to creating such a situation, and in so doing, will have destroyed one of their most important channels for reaching the voters.
Farmer Based Organization is one of the main channels for reaching out to numerous farmers for collective actions.
The analysed business models introduce new organizational channels for reaching customers, satisfying new customer needs, targeting unique customers, reducing transaction costs, and improving customer relationships.
Similar(49)
WikiLeaks's own Twitter account remains active, and it is the group's main channel for reaching supporters and the media.
And just as catalog retailers have learned to value their online sites as one more channel for reaching their customers, these days more independent grocers and small chains -- like www.olesons-foods.com in Traverse City, Mich., and riceepicurean.com in the Houston area -- are offering online shopping for the convenience of their longtime shoppers.
Do local businesses really need another social media channel for reaching consumers?
Costello said even for brands diversifying their marketing, Facebook remains the most important channel for reaching readers.
Vertically integrated companies will continue to rely on online as the most cost-effective channel for reaching their markets.
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