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After fabrication, the 2D electrode channel array is rolled into a 3D channel bundle fitting the peripheral nerve.
The package gained press attention last week because it eschews the typical channel bundle and comes close to selling HBO via the Internet without any other TV service.
What no one knows — but everyone in the industry wonders — is whether these Internet cable services will steal market share; entice people who do not currently pay for any channel bundle to sign up; or fail to sign up customers at all.
It goes on to elaborate that Apple TV content provided one of the main stumbling blocks, since plans to create a channel bundle of live programming for use across Apple devices weren't entirely in place just yet.
But video technology companies are likely to be courting broadband customers resistant to signing up for an expensive video channel "bundle" — which for decades enriched the cable industry and is now meeting resistance.
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Pay-TV providers have already begun offering stripped-down channel bundles that exclude pricey sports networks.
Not coincidentally, the Bezeq-owned Internet company Walla! has been rumored for months to be planning a twenty-four-hour cable news channel, bundled into Bezeq's satellite-television provider Yes, and streamed and promoted over Bezeq infrastructure.
There aren't any channel bundles available at this time.
But initially, Apple TV customers will still need cable or satellite TV accounts in order to unlock the streaming TV content for the new TV channel bundles.
Most people, though, haven't taken the leap to cancel their pay TV service, and those who do oftentimes haven't actually "cut the cord". Two of the biggest providers of skinny channel bundles are satellite TV companies Dish Network (Sling TV) and AT&T's DirecTV (DirecTV Now).
After a rocky patch in 1998, following the death of its charismatic chairman Roger Luard, and a regulatory ruling against channel bundling by the ITC (Independent Television Commission), the company's stock went into a nosedive but it has begun to climb strongly again.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com