Sentence examples for channel branding from inspiring English sources

Does individual channel branding matter as much in an on-demand age?

If channel branding and idents were originally designed to signpost and orientate the audience, the game now is to capture, reframe and own the broader conversation.

Terrestrial channels will be invited to submit a five-minute showreel and provide information on programming, commercial success, innovation, successful targeting, channel branding, broadband content and interactive services.

UKTV is also expected to be dropped from the channel branding of the company's six factual and lifestyle services - UKTV History, UKTV Documentaries, UKTV People, UKTV Style, UKTV Food and UKTV Gardens.

"I think the particular relevance here is in the context of channel branding generally decreasing.

Key services include: new channel launches, play-out and channel management; channel branding, promotion and packaging; and access services encompassing subtitling, audio description and sign language.

UKTV already has 10 successful and established channel brands and the growth possibilities are substantial".

We think that when broadcasters separate online brands from channel brands they end up doing the splits.

The question is how viewers will find it – through traditional channel brands, websites that aggregate content, or new offerings.

It is likely that the UKTV name will be dropped entirely from all channel brands, though it will be kept for corporate branding.

Jill Offman is managing director of Viacom-owned Comedy Central UK and senior vice president of international content for the channel brand.