An independent film producer who experienced a life-changing bottle of Morgon while on her honeymoon in Paris in 2003, she was compelled eventually to launch an online wine store in 2007, an extension of a blog she had started.
"What we're interested in doing is changing the bottle-feeding culture we live in," said Ms Baum, "and that means challenging it across a number of fronts.
He had come out of this terrible treatment and he was washing bottles, changing nappies.
In the beginning, spending time with his daughter felt like unpaid baby-sitting: warming bottles, changing diapers, cleaning clothes.
He'd start his morning at a dairy, then head door to door with his refrigerated truck full of freshly filled bottles, changing out old empties for new.
In horse racing, I would be known as a mudder, a messy eater, but I now eat as cleanly as possible, using three cups of hot water and a flavor changing beverage from a bottle.
These centers have changing tables, nursing rooms, bottle warmers, high chairs and just about anything else you may need to take care of your baby or toddler during the day.
Remember to sterilize the water bottle when changing the water.
It took a while to adjust to changing diapers and warming bottles.
While classmates fretted over boyfriends and exams, she was changing nappies and warming bottles for Harley.
There's an assertive gold star at the top of the changing menu and squeeze-bottle star squiggles decorate plates.
