An analysis of 88 major papers showed that in the last two years, about half of them had seen no change in readership or had registered an increase, said Bob Cohen, president and chief executive officer of Scarborough.
The name was changed to AMASS in 2000 to clarify its dedication to the urgent social, political, economic and cultural issues of the day, and to reflect a change in readership consistent with it.
The popularity of the works of Saikaku, for example, reveals this change in readership and authorship, while Bashō revivified the poetic tradition of the Kokinshū with his haikai (haiku) and wrote the poetic travelogue Oku no Hosomichi.
Popularizations of specialist texts afford linguists case studies of the ways in which changes in target readership affect the construction of texts.
But there is one big change: a shift in readership from local papers to national ones.
"As young people become used to reading virtually everything online," said Paul LeClerc, president of the New York Public Library, "that is going to propel a change in terms of readership of e-books rather than readership of physical books".
Even though the proportion of female creators continues to hover around just 10%, this demographic shift in readership has also changed the way characters are depicted.
Facebook, which provides so much traffic to sites like the one you're reading right now that minor changes in its News Feed can cause readership to drop drastically, obviously curates everything it shows you.
