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This is a great example of how social marketing was able to identify an exchange that changed the behaviour of people jaded by decades of message-based appeals.
It has also changed the behaviour of some of the husbands of the affected women – who are delaying their own retirement, possibly to retire together or perhaps to cover their wives' lost pension income.
A well known headteacher in middle England once demonstrated over a sustained period how he changed the behaviour of his pupils and staff by talking to them firmly but nicely.
To make them even cheaper, government officials publicly threaten companies or dig out old charges against them, as Mr Sechin has recently done with one of Russia's largest fertiliser producers.The crisis has also changed the behaviour of private firms.
We've definitely changed the behaviour of people searching for lyrics on Google.
So far, we have programmes in 16 countries and have changed the behaviour of 48 million people.
Similar(51)
Some research suggests that Clinton's welfare reforms have changed the behaviours of poor families outside the workplace.
However more research is required on which interventions will prove most effective at changing their behaviour and empowering them to change the behaviour of others.
Then, changing the form of the incidence can potentially change the behaviour of the system.
The second stream is to change the behaviour of the buyer – corporately and individually.
That is, with the intent to change the behaviour of another ape.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com