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Would it have killed them to have changed it to something more generic?
But they soon changed it to something that seemed more appropriate, given that in the previous decade almost all of them had come from the same village in Italy.
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You have to flip that belief on its head and change it to something that supports where you want to go with your writing.
If your browser keeps changing your search engine, even after you change it to something else, you may be infected with malware or adware that has hijacked your browser.
So if Ford deeply embraces technology at deeper and deeper levels moving forward, will it keep its "Ford Motor" name or change it to something like "Ford Technology"?
(Petition right now to change it to something much better, like bookdragon, or superbookhero).
The designer Coco Chanel recommended she change it to something more dramatic.
The technician needed the modem password to resolve the problem, and at the end of the session he suggested I change it to something "easy to remember".
"If I were going to change it, I'd change it to something that would help people in a lot of ways," he said.
Their tree logo remains; it's probably too costly to change it to something more appropriate, like a strangled kitten, perhaps.
You can even go with flat black to start, then gradually change it to something more interesting, and lighter, as you become accustomed to the new design.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com