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"Sometimes we arrive at the World Cup and we say, 'Oh no, we have to change this message'.
So I ask you, what can you do to change this message?
The fact that junk food is willfully engineered to be addictive does not change this message.
The fact that transesterified fat may prove to be an equally bad idea does not change this message.
The fact that trans fat is far worse for us than we once thought does not change this message.
The fact that we eat far too much sugar in the form of high-fructose corn syrup does not change this message.
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Administrators can edit this page to change the message.
McMakin has found that even a 1/8-inch deviation in his design can radically change the message, but believes this kind of subtlety exists everywhere in life.
Message tailoring can significantly improve the effectiveness of health behavior change messages, including messages addressing medication underuse [ 21– 23].
This is because any eavesdropping would automatically change the message.
Thus, we conclude that the medium can change the message.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com