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Prospects will not improve unless boys and men join the fight for equality, change their mindsets and become more involved in family life, according to the report.
"There is money [in recycling]; it is just a question of whether the waste management industry can change their mindsets towards quality recycling".
Tying it all together, CMOs must first change their mindsets when it comes to social strategy.
"Talking to men is really hard because they still hold on to their cultural and traditional beliefs so it is a big challenge to try to change their mindsets," Charles explains.
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Changing their duties may change their mindset.
"What we see in countries that we work in is if libraries change their mindset, the communities will begin to change theirs and see that libraries aren't just dusty storage places for books, they are lively information and knowledge centers," says Jacobs.
She's not thought that through: at least as important as it is for people who are excluded to change their mindset is for the people doing the excluding to change theirs too, and maybe do a bit more due diligence on how exclusion works.
"I have no doubt that in this squad of 33 there are four or five players who, if they change their mindset and they change their attitude, they can become world-class players.
"There are other people who can change their mindset, who can stay with it and battle it out," said Mr. Sorkin, who now works at R&R Pharmacy in Mamaroneck, one of the stores that has survived despite a neighboring CVS.
One thing is quite clear for me: "If Europeans don't change their mindset towards new concepts, new ideas, and innovation generally – then they don't have to wonder that their import/export relation regarding TV-programmes is as unbalanced as it is.
"That's why in that first call to action you need to change their mindset from, 'You're going to hit me up with marketing,' to 'You're going to give me exclusive access to something,' or 'You value my opinion.' Voting for the new M&M color is probably the classic example".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com