Dapo Oyewole, director of the Policy Development Network, said the AU needs to change its image if it is to truly bring about continental unity.
He said the state has more of a country squire image than of a hip, urban lifestyle, and it will have to change its image by providing more night life if it wants to attract and keep recent university graduates.
A lot of the wrinkles, that have caused a daily barrage of questions for increasingly weary Rio 2016 chief spokesman Mario Andrada, concern the very areas that the IOC should invest in if it wants to change its image.
But it may prove useful for Mexico as it sets out to change its image in the world, if not to change the world.
In the last two years, it has sought to change its image, even going so far as to do away with a sharp-edge "R" logo.
Kurt Barnard, president of Barnard's Retail Trend Report, called the campaign part of a "near-desperate attempt by Levi's to change its image from dowdy to with it".
And although the composition of Silicon Valley's work force has come under scrutiny lately, it is at least trying to change its image.
A spokesman for Bally said that it was now trying hard to change its image by revamping its enrollment policies and becoming a more "customer centric" company.
And P.B.R., best known in the U.S. for being the cheapest beer on the grocery-store shelf, has — like so many expatriates before it — taken the move as an opportunity to change its image.
However, Andy Milligan, of branding experts Caffeine, said that it would not be easy for Wonga to change its image with new adverts.
It would seem the Vienna Philharmonic is trying to change its image.
