A good persona provides insights into your audiences' attitudes, purchasing behaviour, thought process, challenges, desires and aspirations.
Moving from school or college to university is challenging – desired and feared in equal measure – but they have to make that journey for themselves.
The evident logistical challenges and Desire's early results only highlights the need for co-operation.
A poised and complex second novel, it challenges our desire to know everything about those we love.
These communities are also, in many ways, like any other NYC neighborhoods, filled with typical New Yorkers: folks working long hours, trying to raise families in an exciting city with many logistical challenges, who desire a wide variety of culturally appropriate, healthy and convenient food options to make the jigsaw puzzle of their lives work.
The shattered limbs and lives of these youths should challenge our desire to project military might overseas, not reinforce it.
Few international problems have bedeviled Mr. Obama as much as Syria and few have so challenged his desire to reduce the American footprint in the world in order to focus energies instead on what he calls "nation building here at home".
Mr. Leone, riding his dream horse, Crown Royal Legato, was part of a United States Equestrian Team silver-medal effort at the 1996 Olympics in Atlanta, hence his credentials: three decades of riding experience and, as he put it after a sweaty opening-day training session aboard three mounts for the $20,000 Nicolock Speed Challenge, "a desire to educate other people to love this sport the way I do".
From this perspective, the business of education is not to transmit knowledge but rather to enhance inquiry skills, to develop an increased ability to respond adaptively and creatively to whatever challenges and desires might be met, including unknown ones, and so to contribute to the shaping of future lives, both individual and collective.
Often, this meant challenging the desire of her feminist sisters for "male-free" space at all times.
