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"Pain" is in his title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
Emboldened by a Web site that challenges consumers to live with just 100 personal items, Ms. Strobel winnowed down her wardrobe and toiletries to precisely that number.
A survey of state exchanges gives a sense of some of the challenges consumers face in searching for information about plans.
The recently released report, "Protecting Consumer Privacy in an Era of Rapid Change," looks at challenges consumers face in "today's world of smart phones, smart grids, and smart cars," as "companies are collecting, storing, and sharing more information about consumers than ever before".
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The company is facing important challenges — consumer electronics heavyweights such as Apple are now releasing smartwatches with promising fitness-tracking features.
Blue Apron was one of the big — and most anticipated — consumer IPOs of the year, but it's also now one of the companies that represent the major challenges consumer IPOs have faced throughout the year.
The return of the artisan may also challenge consumers to think about that most indulgent of topics: provenance.
Economic change brought opportunity and challenge: consumers were eager to buy products, and international competitors began arriving in Poland to compete for them.
The board's 18-month campaign, which is to begin this month, will challenge consumers to "Get the skinny on America's favorite vegetable".
Hannu Kahonen's Fruit Box chair, on display at a Finnish design exhibition in the meatpacking district, challenged consumers who presumably have mastered Ikea furniture to assemble their own seating from recycled planks lashed together with linen cord.
Both campaigns seek to challenge consumers' perceptions, with the pork ads hoping to position the meat as the ultimate solution to mealtime monotony and the beef ads trying to bolster women's awareness of beef's nutritional value.
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