If you're a frequent guest, a top-tier member of the chain's loyalty program or part of a larger group in the hotel, then you're safe.
How about a hotel that's part of a chain where you have a ton of loyalty points and they treat you like family, rather than one across town that your company wants you to use?
That's why there's W Hotel-branded ultra-luxury yurts on the property, where members of the chain's loyalty rewards program could use points to bid on a stay at air-conditioned oases themed after its properties in Hollywood, Barcelona and Bali.
At the same time, it can provoke further thought about the issues which led to an episode described by General Sir Michael Jackson, then head of all our soldiers, as a "stain on the character of the British army": the way British troops are trained, how their chain of command works, their loyalties, passing the buck, ministerial accountability to parliament, international law.
For chain burger restaurants, I forecast a Year of Loyalty.
One constant response was the desire to experience better services while benefiting from the perks of a major chain, like loyalty programs.
And for Mr. McHale, the personal touches — part of the hotel chain's loyalty program — make it worth his while to seek out Kimpton's hotels.
Football teams and coffee chains, gangs and crime families, may become objects of loyalty no less than professional associations and siblings.
The Iraqi army has also worried about desertions, as some soldiers began showing less loyalty to the chain of command than to their sense of tribal, ethnic or religious identity.
