Table 1 Explanatory variables used in the meta-analysis Variable Mean value Min Max WTP (relative variation) 0.46 −0.92 0.98 Olive Origin certification 0.30 0 1 Brand 0.10 0 1 Neutral taste 0.15 0 1 Traceability 0.07 0 1 Organic Certification 0.12 0 1 Peer-reviewed article 0.60 0 1 Italy-based survey 0.30 0.30
Low quality products that don't claim to be brand-name may also simply use a counterfeit certification mark.
As regards the aims of the selected papers, most investigated consumer preferences for specific extra-virgin olive oil attributes: they analyzed intrinsic (taste, appearance, color) and extrinsic (packaging, certifications, label, brand, etc).
For Hebrew National, it was "We Answer to a Higher Authority," a nod to the kosher certification of the brand's frankfurters.
One bright spot in the research for Apple's HomeKit/Home App approach is Gartner says respondents are starting to see the value of both having one app for integrating their connected home devices (hardly surprising, given that 'one app per appliance' was never going to scale), and the importance of brand certification for connected home devices and services.
In collaboration with the members of the Mountain Partnership, the project will establish a light certification scheme to brand mountain products so to benefit local mountain producers and help them to better tackle market challenges.
The results of our meta-analysis indicate that known brand, organic certification, olive origin certification (including European PDO, PGI and private certifications of country of origin) and neutral taste have a positive influence on consumers' WTP.
This means that brand, organic certification and origin certification can be considered the product attributes showing the greatest influence on consumer willingness to pay.
This is amply highlighted by the results of the econometric model where neutral taste is ranked fourth in importance, after brand, organic certification and origin certification.
ISV's using the service boast an Intel branded certification badge to attest to the quality of their product.
