Sure, viewership has exploded.
And Spike suffered large losses in certain types of viewership in the prime-time evening hours from September through December, according to a report from the RPA agency that analyzes Nielsen ratings data, in one instance falling to 20th place from ninth.
And there is something else that the N.B.A. and every other mainstream sport used to certain levels of television viewership had better understand: Games are no longer alone as a form of live prime-time entertainment.
Mr. Ginsberg said the campaign was successful in highlighting concerns about tracking minority viewership and "educating certain groups as to how to use this new technology".
For one thing, he said, television viewership is being propelled by people who are increasingly watching certain shows to share comments with friends and family in real time on social media like Facebook and Twitter.
A certain segment of television viewers will gravitate toward this type of "active" viewership.
Television networks traditionally guarantee advertisers that they will deliver a certain number of viewers in specific demographic groups and provide free advertising if viewership falls short of the guarantees.
No doubt Netflix will keep tabs on its viewership and has some internal metrics that will decide whether a certain film was worth purchasing or not — and it will likely use those metrics to improve licensing decisions in the future.
"It certainly enhances viewership".
Television viewership dropped.
