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It's hard to believe that — except for certain titles of incontrovertible fame — there would be much value lost from such a large-scale issue.
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Women have pushed certain titles to the top of the box office for years, but even presold titles like "Sex and the City," "Mamma Mia!" and "The Devil Wears Prada" were often regarded by industry analysts as "surprise" hits, which paints women as fickle instead of reliable repeat customers.
Sometimes the network will hand-pick certain titles for a certain seasonal theme, such as a recent roundup of programming for Veterans Day.
Also the idea of discounting certain titles, or offering chapters of a book for free, the result often being that readers buy the books in much greater volume...because they know what they're getting".
Will it include a demand that Murdoch's UK company divests itself of certain titles?
Borders was known as a retailer that took special care in selling paperbacks, and its promotion of certain titles could propel them to best-seller status.
There will also be store bestseller lists and "Buzz on the Floor" notes on local happenings that have helped sales of certain titles.
When it comes time for a retailer to do a special promotion of certain titles, are they going to promote authors who have been trashing them online, or authors that have positively supported them?
Choose pageants that are looking for certain titles.
"Not again," I more often than not hear American friends and colleagues remarking, as when a certain title that smacks of overfamiliarity comes their way — "Cat On a Hot Tin Roof," most recently, to pick just one title much-seen on Broadway lately.
Among them, the total number of kindergarten teachers with a certain title = The number of urban kindergarten teachers with a certain title + The number of rural kindergarten teachers with a certain title.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com