Sales of breakfast cereals labeled with stars increased three and a half times that of cereal without stars, which showed only a slight rise.
But Kellogg's products have sugar frosting or raisins, and many health-conscious consumers now prefer cereal without salt or sugar.
For example, he said Coombs Shouldn't eat cereal without eating fruit first, that he couldn't order just toast without eggs, that he shouldn't talk to the waitress so much, etc.
Kellogg's hasn't yet figured out a way to feed you dashboard cereal without a spoon, but Campbell's has managed to solve a similar challenge: in June, the company started selling Soup at Hand, a disposable, insulated, cup-holder-size container with a sip lid.
Now I'm not saying I'm a badass, but I did just pour cereal without checking for milk first.
They can wear Louboutin trainers to walk, in the mud and the rain, to Tesco to buy some cereal without even flinching.
Mysteries like the Bermuda Triangle, Jack the Ripper, Stonehenge, people who eat cereal without milk, and, of course, flirting (in no particular order).
And we still can't eat this cereal without the "they're more than good, they're gr-r-reat!" theme song running through our heads.
While these changes will doubtless please parents, which may in turn boost cereal sales, we wonder: Is cereal without brilliant fake colors – chemicals the FDA has deemed safe for human consumption — really for kids?
With an added half-cup of skim milk, General Mills touts 11 grams of protein in each serving of its cereal (without the milk, Cheerios Protein contains just 7 grams of the stuff).
