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Though cereal volume fell, domestic noncereal volume grew 12percent, 88 percent excluding acquisitions, led by yogurt and snack convenience foods, the company said.
Yet executives at the Battle Creek, Mich.-based company clung stubbornly to the notion that Kellogg was still number one in cereal volume.
Discount promotions like "buy one, get one free" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.
Discount promotions like "buy one, get one free" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.
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Results from a mixed linear model showed that as flake size was reduced, subjects poured a smaller volume of cereal, but still took a greater amount by weight and energy content (both P values <0.0001).
Overall, the growth in direct food consumption of cereals is expected to keep pace with population increase but the total volume of cereals destined for animal feed is expected to decline for the second consecutive year.
Avena sativa was the most important cereal assessed by FO1 2 and volume, and the gastrointestinal tracts of some individuals contained also small volumes of Panicum miliaceum.
Ralcorp attributed the lower guidance to lower-than-expected sales volume in branded cereals and higher share-based compensation expenses.
Feeding modifications included the use of a protein-hydrolysate formula thickened with one tablespoon of dry rice cereal per ounce, at restricted volumes.
Qadir et al. (2007) noted that the average volume of water needed to grow cereal crops in developed countries is less than that required in developing countries.
When your cereal begins to sing, add four times the volume of oats in water (1/3 cup of oats, enough for two people, will take 1 1/3 cups water).
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