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"We know that cereal's not the biggest thing outside North America, but it's almost like people haven't even heard of breakfast in some parts of the world," said Marroni, in between bites of some delicious and sugary sweet Choco Bombs.
Cereal's also a good afternoon or late-night snack, especially when you've got a lot of studying on your plate.
But market forces soon tempered cereal's puritanical bent.
In fact, General Mills, the cereal's parent company, ended up disabling the video's "Comments" section.
Kellogg's New York is also just the latest evolution of cereal's shifting role in western culture.
How it happened: As Jaya Saxena writes for Serious Eats, "Cereal's position as America's default breakfast food is a remarkable feat, not of flavor or culture, but of marketing and packaging design".
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The Haggler's favorite cereal, Barbara's Bakery Puffins, was downsized two years ago, according to the company.
3. Light a charcoal grill with about a large cereal box's worth of charcoal.
But for Robertson, Cereal Anytime's angle is portion size rather than sheer choice of flakes, loops and clusters.
Soon, he will be typing while noshing on his own cereal: Ochocinco's, to be available in Ohio grocery stores and online come September.
Kellogg has been the cereal industry's leader almost since the day W.K. Kellogg and his physician brother began selling corn flakes to former sanatorium patients in 1906.
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