The word "cereal" is correct and usable in written English.
You can use it as a noun to refer to dry grains that are eaten for breakfast, such as oats, wheat and corn. For example, "I like to start my day with a bowl of cereal topped with fresh fruit."
Cereal traditionalists may balk at the idea, but a new Melbourne café is pushing the revolutionary concept of shovelling down your Frosties or Cheerios in a public setting at all times of the day, even when at the cinema.
Cereal Anytime, which opened this week in Richmond, is serving more than 15 types of cereal for $4 a bowl, from 7am onwards each day.
The difference is that there are boxes of cereal lined up proudly on the counter.
I thought 'why can't you have a store when you can have just one container of cereal?' It was 11pm so that's why I thought of cereal at anytime".
My calculated risk pays off - the cereal is more cinnamon than sugar and goes well with the fruit.
Cereal Anytime will be around for the next nine months, before the building is turned into a pub.
We were downstairs having breakfast - Golden Grahams quite possibly - (don't get me started on the British and the breakfast cereal) when a dull thud on the hall floor announced the arrival of the hamster who had taken his new-found freedoms too far and hurled himself off the landing.
In 2001, cereal snacks appeared, changing to cereal bars in 2010.
The idea of a cereal café isn't entirely new – Cereal Killer Café opened in London last year, offering over 100 cereals from around the world.
But for Robertson, Cereal Anytime's angle is portion size rather than sheer choice of flakes, loops and clusters.
This cereal timeframe will be stretched further by Cereal Anytime.
