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Selling point.
A selling point is a property of something that makes it more desirable.
Exact(3)
The real point of the Clinton campaign's decision to sow misinformation and racial division, Mr. Rodriguez concluded, was to "undermine one of Obama's central selling points, that he can build bridges and unite Americans of all types".
While E-ZPass patrons complain that cash customers often clog access to E-ZPass lanes -- undermining traffic reduction, one of the system's central selling points -- cash customers shun E-ZPass for several reasons, from fear of Big Brother to procrastination.
Until Apple ups the resolution on the Air (or, rather, if Apple ups the resolution on the Air), the screen will continue to be one of the laptop's central selling points.
Similar(57)
A central selling point of these schools is flexibility with online degrees.
He's the risk-taking candidate who is running the most calculatingly risk-averse election campaign, with one central selling point, deliberately minimised points of difference, fleeting press conferences and few long-form interviews.
There is no doubt that radical individualism will remain a central selling point of their campaign.
Aggravating Mr. Bradley's challenge are polls showing that a central selling point -- that he would be a tougher rival for Republicans in November -- has vanished.
A central selling point is the crackdown on crime and petty corruption, a policy that has quadrupled Georgia's prison population to more than 24,000 from 6,000 in less than 10 years.
Ms. Stoyer said she chose to do business online to sidestep the high cost of real estate and taxes on Long Island and keep down prices, her central selling point.
Senator Hillary Rodham Clinton, who won her party's primary in New Hampshire, still has an edge on electability, a substantial advantage on experience — the central selling point of her campaign — and leads among Democrats nationally.
He addresses his critics and seeks to make clear in his Op-Ed essay for The Times that his goal to end the war, a central selling point of his primary campaign, has not changed.
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