"cement its position" is a correct phrase that is used in written English.
It is often used when referring to a company, organization, or other entity attempting to lock in their current position, either in terms of a product or idea. For example: "The company has been working hard to cement its position as the market leader in terms of providing innovative solutions."
Any sale could help it cement its position as the UK's leading exponent of wind power.
The company hopes that giving away some of its technology will help it cement its position.
Sainsbury's was the best performer of the big four supermarket chains, according to Kantar, as a 0.8% sales rise in the 12 weeks to 3 January helped it cement its position as the UK's second largest supermarket, ahead of Asda, with a 17% share of the grocery market.
Electronic dance music is big business today, and SFX Entertainment, a producer of live events and other electronic dance music content, is making a big consolidation move to cement its position within it.
Proponents say it will give Yahoo the resources it needs to cement its position in other markets through investments and acquisitions.
Now, Grab is claiming leadership — with 25,000 daily bookings and 6,000 drivers since its launch in March — and it has revealed an aggressive plan to cement its position.
It has cemented its position as one of Europe's most dynamic cities with projects such as the regeneration of the Docklands, where up to 350,000 sq metres of commercial space is set to be built.
It had by the 20th century cemented its position as Britain's best-selling Sunday newspaper under the leadership of Sir Emsley Carr, who was editor from 1891 until his death in 1941.
Disney's completion of its $71.3bn£54bnbn) mega-takeover of Rupert Murdoch's Fox film and TV assets last week cemented its position as the world's largest media group, as it prepares to enter the streaming wars against Silicon Valley rivals.
Hewlett-Packard cemented its position as the biggest PC manufacturer by selling about 50m machines.
By September of this year, Lenovo had cemented its position atop the PC industry.
