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But that may have to change, since cellular advertising revenue may not amount to much, according to Sadhana Joliet, senior producer for Yahoo!
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She is a senior account manager, specializing in financial-services advertising via cellular telephones and other electronic devices, at Google in New York.
Mr. Schulman, 43, said he would focus on developing content for nascent advertising venues like cellular telephones and interactive television, where agencies have little expertise.
Nokia started using it in advertising around 1994, when cellular phones were still relatively primitive.
We found valuations to have been stretched in three main areas: cellular handsets, companies reliant on Internet advertising and companies involved in personal computers.
Microsoft planned to sell advertising through its new Windows Phone 7 cellular telephone operating system (OS).
The prize is too enticing: the lion's share of all advertising on Internet sites, and then in cellular telephony.
U.S. Cellular, Chicago, named Mullen, Boston, part of the Interpublic Group of Companies, as advertising agency of record for creative and digital assignments.
Since the advertising and subscription pickings are slim in the wireless space, cellular content players will likely depend on kickback revenue from the telecom carriers, according to New York-based Jupiter Communications analyst Joe Laszlo.
The cellular phone industry gets a free pass, thanks to the gobs of advertising money they use to bombard a distracted public.
Cellular One can no longer list fees for air time it advertised as free and other terms of its contract for cell phone service in tiny print, under the terms of a settlement with New York State announced yesterday.
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