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Compared with those of most show-off celebrity lines, the Beckham trajectory has been impeccable.
Macy's carries other exclusive celebrity lines, like the Kouture by Kimora juniors line, from Kimora Lee Simmons.
Retail analysts said that celebrity lines could bring in new customers, but fickle teenagers could easily become bored with stars.
There are sections for "accessible luxury," celebrity lines by Jessica Simpson and Kate Moss, power suits, ten-thousand-dollar wedding dresses, designer jeggings.
Bay Harbour plans to close 100 of its 276 stores and focus on celebrity lines.
It's helping feed a movement away from mass-produced celebrity lines to small, elite labels backed by prominent perfumers.
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At Macy's, each celebrity line must fit a specific slot.
And, really, that strikes at the central offering of any celebrity line.
The professional pop star and actress, who is likely to have a strong advantage in the dancing competition, joins a celebrity line-up including Scott Mills, Mark Wright and Judy Murray.
Show bosses have kept the names on this year's celebrity line-up tightly under wraps, with stars from both the UK and US expected to appear.
Beckham launched her label with a small collection of dresses in 2008 to much scepticism from inside the fashion industry, expecting another celebrity line.
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CEO of Professional Science Editing for Scientists @ prosciediting.com