Zoe's job — her innovation in the business — was to maximize the fashion component of the Hollywood-equals-celebrity equation.
More than a splashy way for brands to name-drop their ties to Hollywood, the ubiquitous celebrity ambassador increasingly fulfills needs on both sides of the fame equation.
Adding celebrities to the equation, as we saw when Neil Patrick Harris was tackled by a contestant on Wednesday, has a way of turning the excitement up a notch.
Woods is not the first high-profile figure to fail to make the equation between celebrity and the vast wealth that underpins his power.
In 2006, the Sundem/Tierney Unified Celebrity Theory -- a mathematical equation to determine the length of a celebrity marriage -- was published.
But recently we came to sense that reality had begun to seep out of everyday experience and products and collect in mass-market catch basins controlled by celebrities & that the endorsing equation had changed... What we have before us is a picture of Telly Savalas, the actor promoting Telly Apparel for the Man.
"My parents," he told The Monterey County Herald, "always used to remind us, 'You're only 5 percent of the equation, so 5 percent of a celebrity isn't too much to brag about.' ".
His work is noble, but wouldn't be possible without financing from people like Girard, a well-known events and celebrity photographer, who represents the flipside of the equation: lenders and donors seeking an effective way to support Haitians.
Drawing on Garth's statistical expertise and my extensive survey of the literature in supermarket checkout lines, we published an equation in The New York Times predicting the probability that a celebrity marriage would endure.
The equation, created by "Brain Trust" author Garth Sundem was based on a number of factors, including "the celebrities' ages, the length of their courtship, their previous marital history, and their fame".
