We do the stuff we failed to do the rest of the time – catch up, celebrate projects and achievements, be grateful.
Encouraging teabag recycling/composting is just one of the ways Unilever is celebrating Project Sunlight, a new global effort to inspire and empower the next generation to live more sustainably.
The US apparel maker Gore-Tex, for example, ritually celebrates failed projects with champagne.
The voice of "Illmatic" boasts a crew yet seems solitary, celebrates the projects and draws them as a prison, talks hard while lamenting crime's havoc and saying that the streets have him "stressed something terrible".
"Been Boinged" celebrates a project's being mentioned on BoingBoing.net; "Inbox Zero" and "Family Tech Support" explain themselves.
The Observer Ethical Awards, in association with Ecover, are now in their seventh year of celebrating the projects, businesses, ideas, campaigns and activists making sustainable change a reality.
On the outskirts, a billboard with the image of Leopoldo Bucheli, the pro-development mayor, celebrates a project called El Mirador that is clearing an area on the edge of town to build 1,000 new homes.
"Today is about celebrating worthwhile projects and inspirational people while showing support for those from Ireland taking part in the Paralympic Games".
It was a festival celebrating community projects and collaboration, and it was also a festival that was scheduled during family hours.
The occasion, a topping-off party to celebrate the project's near completion, was raucous.
