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That cautionary announcement is inspired by television and the movies, which love a good baseball yarn, especially if it involves an autographed ball that comes to a gruesome end.
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I would prefer, however, to treat the announcement as a cautionary tale.
The announcement by the Times Company followed a cautionary statement two weeks ago from another big newspaper company, Knight Ridder, which forecast a "modest" decline in first quarter earnings.
As a cautionary tale "Lou Reed's Berlin" is an 85-minute public-service announcement that preaches "Just say no".
The announcements illustrate StarMedia's evolution from a Wall Street darling into a cautionary example of the troubles investors from prosperous countries have had in exploiting the Internet's potential in developing countries.
(Public service announcement: antibiotics can cause tendonitis and ruptured tendons. Gigi press agent Jim Byk and I are walking cautionary tales).
Cautionary tales abound.
"They're cautionary tales.
But – cautionary tale alert!
Heed the cautionary whale.
Afghanistan offers cautionary lessons.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com