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Marketers abroad have caught on, using the codes in promotional campaigns for everything from the Pet Shop Boys in Britain to Northwest Airlines in Japan.
Dermatologists and plastic surgeons caught on, using it on the forehead, around the eyes, even the neck.
Despite the fact that the last handful of domains released by ICANN in the early aughts, like.biz and.info, never quite caught on — using a.biz domain today is dowdier than a Hotmail e-mail address — few of the key players seem interested in hedging their bets.
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Other websites have caught on to using newsletters as a means of audience building.
Burglars have caught on to using social networking to identify when potential victims aren't home, so it's going to be up to the business owners to make sure they aren't giving crooks any help with electronically checking out their property.
The year also saw a notable upswing in the number of high-quality children's apps available on Android, as developers caught on to growing use by parents.
While smartphone games have caught on for their ease of use and low price, video game console makers have looked to distinguish themselves by creating devices that do things that phones cannot.
" 'My word is my C.D.O.-squared' will never catch on," he added, using the abbreviation for collateralized debt obligation, one of the financial instruments that were blamed for precipitating the financial crisis.
They evaluated evidence of murine pain, caught on videotape, using the "mouse grimace scale".
Israeli farmers caught on to using the owls, but Leshem realized there was a problem with the programme.
And just last week, Blackhawks' forward Andrew Shaw was suspended for a crucial playoff game after being caught on camera using an anti-gay slur.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com