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Tobias (Lincoln A. Castellanos) definitely caught on from the jump.
Whatever the reason, shorter series have caught on, from FX's Fargo and HBO's True Detective to AMC's Better Call Saul and even traditional procedurals like TNT's Rizzoli & Isles.
The top prize at the electronics show in 2009 was the Palm Pre, a phone that never caught on from a company that no longer independently exists.
The Egyptians and Cretans invented royal Tyrian purple, a dye made from crushed and boiled shells of the murex, a snail, that caught on from its inception.
My new friend caught on from my head pointing that his hamstrings weren't in his way, it was his thoughts about his limitations.
Opera, which of course originated in Italy, caught on from country to country in its own time and in its own way.
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And the term Big Red caught on, and Cornell, from then on, became known as The Big Red.
It caught on immediately with everyone from geeks to Starbucks baristas.
It appears to have caught on again with young players from former Soviet republics.
It may seem like a joke that just caught on, but the tradition hails from old Catalan mythology.
Who knows - Islamic swimwear could catch on in swimming pools from Barnsley to Brighton.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com