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That announcement caught industry off guard.
The increase caught industry and government officials off guard because the number of accidents fell in the 1990's even as sales were climbing, and all but four states had helmet laws and other regulations governing motorcycle safety.
Salazar's most recent December announcement caught industry officials and even many environmental groups off-guard.
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Doing so, he says, would allow the company to catch industry leader IOI in terms of yield.
"It caught the industry off guard," said Stephen E. Hebert, the president of the Outdoor Advertising Association of Connecticut and vice president and general manager of Lamar Advertising in Hartford.
Other new entries in this year's list include Carphone Warehouse boss Charles Dunstone, who caught the industry napping with his "free" broadband offer, and Richard Branson, who finally broke into the TV big league when he sold Virgin Mobile to NTL.
Yet it's his recent lead roles in productions Brothers Wreck and Black Diggers that have caught the industry's attention, and saw him named best newcomer at the Sydney theatre awards.
The move, which caught many industry observers by surprise, enters the financially strapped company in the high stakes race for a mass market alternative-fuel vehicle.
Some of these were deemed surprise hits, as is periodically the case when a movie catches industry handicappers off guard and is all too often the case when a movie about women scores with audiences.
The news will not catch the industry completely off-guard.
In clips from the Daily Show John Stewart puts a David and Goliath spin on the company's developments, relishing in their ability to catch the industry off-guard.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com