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Ms. Stites says she agrees with the tack the campaign takes because the company is "reinventing and reinviting people to a very sleepy, fragmented category" of frozen seafood.
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Timed to coincide with peak consumption of frozen vegetables, the new campaign comes during a period of flat growth for the category.
Think of frozen cotton candy.
I ate tons of frozen Go-Gurts!
# Analysis of frozen samples.
(56 g) of frozen fruit.
Yes, wash a piece of frozen clothing!
Measure 1 ¼ cups of frozen fruit.
We make a virtue of freezing things".
This was one cycle of freezing treatment.
Have you ever thought of freezing light?
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CEO of Professional Science Editing for Scientists @ prosciediting.com