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category killer
noun
A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.
Exact(50)
It's a category killer".
I could really use a category killer.
However, Google [blog] search is not a category killer like the original Google search was.
Not all of Orbitz's competitors see it as a category killer.
In her view, Fathom.com has the "potential to be a category killer".
Introduced to widespread skepticism in 1994, In Style turned out to be a category killer in every respect.
Similar(10)
What about the category killers?
These stores are what brokers refer to as "category killers".
In retailing, there is Wal-Mart, Dollar General, and category killers.
"They're throwing out as comparables very attractive category killers," said Megan Graham-Hackett of Standard & Poor's Equity Group.
But the category killers' reign turned out to be more fragile than expected.
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