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Segmentation is accomplished by defining criteria that segments or categorizes the audience by a single or set of variables: geographic, demographic, psychographic, generational, attitudinal, or simply traits that are specific to a product set or industry.
Work to categorize the event by the level of severity, identify and confirm key audiences, discuss timing, develop contact sheets and think through logistics of details like meeting places and/or virtual conference lines.
Trying to categorize the Tin Hat Trio is a mistake.
But they become harder to categorize the more you listen.
You categorize the problem and try to solve it".
There were attempts, too, to categorize the newcomers.
Then it was time to categorize the clothing.
"It is hard to categorize the state," he said.
You cannot categorize the people who are drinking raw milk.
Categorize the tools.
Categorize the ones that you can.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com