"That's a catchy phrase, but also misleading," President Ronald Reagan said in a 1986 radio address.
That catchy phrase was first uttered by Guido Mantega, the Brazilian minister for finance, in 2010.
BOSTON, July 28 -- John F. Kerry as yet has no catchy phrase for his campaign.
Boiling down that complexity to a campaign slogan or a catchy phrase is tricky, however.
But even that catchy phrase has not driven up his poll numbers.
"Snapshot aesthetic is a catchy phrase," he says, "but it's not correct.
He's slick, he cut his teeth in public relations, and he loves to wrap his mouth around a catchy phrase.
The catchy phrase was an easy way of getting attention, though Fukuyama's underlying idea was a lot more sophisticated.
He hired a team of image consultants to come up with a catchy phrase to recruit police officers.
As a catchy phrase coined by advocates within the World Bank puts it, "gender equality is smart economics" (pdf).
"There is no serious government without a currency and no serious currency without a government -is a catchy phrase coined duringovernment -isritish debate on EMU.
