The very name, he writes, "is an in-group catchword conveying knowledge of what it means to be a black man".
"Sink or swim I Live or die! -I'm for the the Old Log Cabin!" The Old Log Cabin, as near as anybody could figure it, was a catchword, surviving from the campaign of 1840, probably handed down to Old Hoss by his grandfather.
"It's become a catchword in the company.
"The catchwords on set are: 'Do it faster', 'Do it slower', 'Do it again,'" he said at the time.
In defending democracy, using the then current catchword isonomia, equality before the law, the plotter Otanes says: "It is government by lot, it is accountable government, and it refers all decisions to the common people".
It has become a slogan, a catchword epitomising the hope that governments can meet the profound needs of the moment.
(Exhibited in the 1905 Salon des Indépendants, it may have influenced the choice of catchword for a group of young painters — the Fauves, or Wild Beasts — whose work was hanging nearby. Rousseau's jungle paintings fill the last two galleries of this exhibition, culminating in the Museum of Modern Art's sublime "Dream" (1910), which was possibly the last of the series.
Rounded edges, easy-to-open doors and pivoting shelves allow a natural range of motion, according to the Italian manufacturer Effeti, which uses the latest catchword, ergonomic, to describe the unit, from its Misura line, top and above.
"It's a bit of an opportunistic practice," said Burt Alper, principal at Catchword Branding, a consulting company in Oakland, Calif.
It's in that respect that Benghazi may become as much of a catchword as Bain.
