'catchword' is an acceptable word in written English.
It is used to refer to a word or phrase used to represent a larger concept or idea. For example: "The catchword of the 2020 presidential election was 'change'."
Six months ago, the lament was that British call-centre jobs were fleeing to "Bangalore", the catchword for India's information-technology sector.
The difference this time is that Mr Nastase, if he has the determination, has the support in parliament to deliver: he is the first prime minister to head the majority party there.His catchword is "teamwork".
"Ex-ter-min-ate" was their ecstatic catchword, death rays their miracle weapon.
The Americans' latest catchword is "continuity".
Why the French theorists should have the monopoly on the understanding of contemporary culture is not clear, although their presumed leftism was appealing to would-be "advanced" critics and artists that is, aspirants to the mantle of avant-gardism, which still claimed for itself "resistance," the catchword from the 1970s on, if no longer "revolution".
(The Stripes' second album was called "De Stijl" — not exactly a catchword in the Delta — and for some live shows the stage backdrop is the band's red-and-white road cases: a touch of Mondrian).
They know when they are loved, and did even in eras when "love" was not the all-purpose catchword it has become.
Amy Davidson: One aspect of Iraqi culture that Steavenson explores is the idea of honor — honor, in particular, as a catchword for views of the women in a family.
We hold no brief for "featherbedding," a catchword with an aura of having been invented by a company public-relations man, or for "labor-sweating," a practice ascribed to management by the public-relations men for unions.
JAKARTA — Sustainability is the catchword in the palm oil industry these days, with many multinational companies having pledged to use oil only from sustainable sources by 2015.
Since then, Sagra has become a catchword for a spate of violence around the country in which people have banded together to defend themselves in the absence of police protection.
