Cable came up with a catchphrase that has become the team mantra: just cut it loose.
Squealing "Mr Grimsdale!" to his despairing boss time and again, he also coined a catchphrase that would enter comedy history.
He urged students to "challenge the assertion," a catchphrase that would resonate with a generation of young officers.
Mayor Adrian M. Fenty said he wanted a catchphrase that braids the themes of "unity, energy and renaissance".
The majority of entrants took a more straightforward approach: an ambiguous catchphrase that makes the viewer imagine a scenario or backstory, however vague, for almost any image.
I cannot count the number of times he repeated his mantra, a catchphrase that has never left me: "We don't do that".
It is a catchphrase that has become shorthand for state irresponsibility and arrogance all over China: "Sue me if you dare.
If anyone doubts the catchphrase that success in the entertainment industry is all political, here they'll find that metaphor's literal confirmation.
The problem with a catchphrase that becomes bigger than the story itself, however, is that it ultimately kills the real story.
However, there's an uncomfortable catchphrase that keeps popping into my mind as I think about O'Reilly, this once obscure rural affairs presenter.
"Family values" became for the right what "justice" or "peace" was for the left — a catchphrase that obviates the need for religious literacy.
