All of these attacks were both routine in their scale and contours and far too vague for anyone to stick a catching headline on.
Use an eye catching headline.
Proper sectoral analysis is required, not eye-catching headlines which just make us feel inadequate to the modern world.
Yet the political class so often refuses to admit its inherent dullness, injecting eye-catching headlines and superfluous catchphrases wherever they can.
And they are easy to sensationalize with eye-catching headlines about post-traumatic stress disorder and difficulties readjusting to civilian life after years of war.
This reporting is perhaps the most famous example of yellow journalism, which favors eye-catching headlines and lurid details over factual information.
Researching a little deeper behind the eye-catching headlines of last week, I find that yes: this latest report is actually a study into previous studies.
So what is really important is that the damage is recognised and acknowledged rather than being buried under more eye-catching headlines.
Eye-catching headlines on populist touchstones need to live up to their billing: on all these three Cameron falters once voters are confronted with realities and complexities.
This isn't exactly the stuff of "Blue Chips," nor is it the kind of salacious material that makes for eye-catching headlines, like the allegations by former Louisville basketball recruits that they were treated to parties with strippers and prostitutes who were paid to have sex with them.
